by admin | Nov 17, 2016 | Articles, Marketing
Is the ‘ideal’ client a myth? Or can I really work towards building my practice on the goal of winning ideal clients? A firm built around ideal clients can really make a difference to your income; they are also people who you love to work with. These are smart,...
by admin | Nov 16, 2016 | Articles, Cash Flow & Finance
Dunn & Bradstreet report that there were 60,000-70,000 SME’s created each quarter in Australia. Not all however make it past the first 18 months. Indeed few make it. Survivors and thrivers need to have everything going for them – you need money, resources and...
by admin | Nov 10, 2016 | Articles, Marketing
Digitisation of our daily lives is now de rigeur. And – mostly – we are better off for it. Even the low-tech tradie is all over technology, using mobile technologies, data-driven marketing and a whole range of web-based platforms to enhance their work practices and...
by admin | Nov 3, 2016 | Articles, Expansion & Exit
‘Productivity’ is a word used by many providers as well as professionals in the accounting and software space. Open any email from an accounting software vendor and the word will be tossed around liberally. In its most basic manifestation, it means using your time...
by admin | Oct 27, 2016 | Articles, Marketing
When technology hits an industry and disrupts existing business models there are winners and losers. Business operators who fail to respond will flounder; early adopters do well but the big winners are consumers – the buyers. Think Uber, where taxi fares and...
by admin | Oct 20, 2016 | Articles, Marketing
Building a profitable practice is the first objective for accounting and bookkeeping practitioners; the problem is many practitioners are treating the practice as a ‘job’ and not a business that is bigger than themselves – even if they have ‘rock star’ status. Apart...
