by admin | Aug 4, 2016 | Articles, Marketing
Picture a simple pyramid of stages that professional services firms – accounting, bookkeeping, law – and the advisors within their ranks must achieve to attain the status of a new trusted advisor: Basic bookkeeping sits at the base of the value pyramid while advisory,...
by admin | Jul 28, 2016 | Articles, Cash Flow & Finance
Service providers, whether they be accountants, bookkeepers or lawyers know the impact bad clients have on their team and their costs. And, although the problem clients are widely known, their actual impact is not quantified. Chances are those who are taking up all...
by admin | Jul 21, 2016 | Articles, Marketing, Members Forum
The law firms do it, accounting firms do it and so do bookkeepers: they each determine what they consider to be the going rate, the “market price” for the service they are delivering and either match it or discount it. But there is an underlying fallacy in this...
by admin | Jul 14, 2016 | Articles, Marketing, Members Forum
When you need petrol where do you go? Despite TV ads promising lower emissions or whatever, chances are you will still buy at the station with the cheapest petrol prices, assuming the station is close at hand when you see a need. It is typical for customers to...
by admin | Jul 6, 2016 | Articles, Marketing
Two big things would prompt SMB owners to dump their accountant or bookkeeper and to change firms: poor service and lack of value for money. No surprises here; price and quality don’t really need to be a trade-off. Most decision makers would be mindful of both and...
by admin | Jun 30, 2016 | Articles, Marketing
The accounting and bookkeeping industry has come a long way and shown just how willing a group, that is perhaps better known as conservative and quite old-school, can really embrace change and technology. But marketing remains a foreign land for many bookkeeping...
