by admin | Feb 7, 2016 | Articles, Marketing
Human cannon balls and lion tamers were once part and parcel of the old-fashioned circus; alas such performing artists at Barnum & Barnum are now extinct. More conventional professions also face extinction when the pace of change is greater than the professional...
by admin | Jan 29, 2016 | Articles, Marketing
Industry shifts take place incrementally, perhaps defying the meaning of the word ‘disruption’. Industries, professionals that believe they are untouchable become relegated to history. Print newspaper proprietors and book publishers watched, first with arrogance and...
by admin | Jan 21, 2016 | Articles, Marketing
Succeeding in your field goes beyond being technical competent and a good practitioner. You also need business skills. It’s managing people, developing your reputation, deepening client relationships and being a driver of change in your business or professional firm....
by admin | Dec 9, 2015 | Articles, Marketing
Warning that the ‘clock is ticking’ towards annihilation for bookkeepers who don’t adapt to the new technology, commentators fail to grasp the real challenge facing the profession. What many are hesitant to say, but know is an issue, is that they are operating in an...
by admin | Nov 29, 2015 | Articles, Marketing
There are parallels in the work each does. You call a plumber when you need one; it’s an essential service. Same for small business owners who need a bookkeeper because even the best of the cloud-based accounting software platforms can’t guarantee accurate bookkeeping...
by admin | Nov 19, 2015 | Articles, Marketing
How likely is a prospective client to phone you on the basis of their first impression? How often do you abandon a search on a website that fails the ‘first impression test’? Apple, a company that has achieved enormous market capitalisation, has a mantra that asks...
