by admin | Apr 7, 2016 | Articles, Marketing
The accounting and bookkeeping professions have much to learn from the trades. Doing business with a tradesperson today is a very different experience from three or four years ago. Getting a plumber or electrician is no longer a case of ringing around; today we have...
by admin | Apr 7, 2016 | Articles, Marketing
2016 is looking like a tough year for many of your clients. Debt recovery specialist and lawyer Roger Mendelson knows a thing or two about debt recovery, as his firm Prushka is the largest (non-listed) debt recovery firm in Australia. In keeping with our core mission,...
by admin | Mar 23, 2016 | Articles, Marketing
How can businesses protect themselves in case the market turns against them? What’s the key to surviving – and thriving – in difficult times? There are all sorts of dangers ahead for business – sometimes they are simply a case of David versus Goliath. As case in...
by admin | Mar 16, 2016 | Articles, Marketing
Images from the past tell a story – and often present a lesson to be learned. Bank tellers are disappearing – fast. When ATMs first came out, they were a tremendous advancement in convenience. In more recent times, bank teller numbers have dwindled; not to be replaced...
by admin | Mar 2, 2016 | Articles, Marketing
Turning away a customer for a professional service provider (lawyer, accountant, financial adviser, bookkeeper) isn’t something she takes lightly. When starting out a professional will take anyone with a heartbeat and a cheque book. But the short-term pain of turning...
by admin | Feb 24, 2016 | Articles, Marketing
When people talk to each other they never say what they mean, they just say something else. Like being a good negotiator, effective communication is a learned skill. The more practice you put into it, the more natural and instinctive it becomes to communicate...
