by admin | Jun 16, 2016 | Articles, Marketing
When you go to see the doctor you have a high degree of confidence that the treatment your receive will be in your best interests. You are confident that the nurses, doctors and specialists and all the supporting providers and suppliers are aligned to your interests....
by admin | Jun 2, 2016 | Articles, Marketing
The bookkeeping profession really has come a long way and shown just how willing a group, that is perhaps better known as being conservative, old-school and boring, can really embrace change and technology. Fewer and fewer bookkeepers want to sell time for a declining...
by admin | May 20, 2016 | Articles, Marketing
Many bookkeepers continue to run their practices in the way they have been for years: focused on compliance–related services, battling compressed work schedules and lamenting the hourly rate pricing pressure. That is despite the overwhelming array of evidence pointing...
by admin | May 19, 2016 | Articles, Marketing
In a fast-moving business world, doing the same-old stuff is a recipe for disaster. In business, you have little choice but to evolve faster, and in a better way, than your competition. Just like a boat in a rapidly moving river, you need to be paddling faster than...
by admin | May 12, 2016 | Articles, Marketing
What can Aus/NZ bookkeeping firms learn from the rise and rise of Legal Zoom – a company that stole market share from traditional law firms, not by stealth, simply by offering a more compelling ‘story” than the traditional law firm? LegalZoom operates online, making...
by admin | Apr 21, 2016 | Articles, Marketing
We all know one – the person who is always first to try a new product or service. They can be both illuminating and annoying; they are the ones that tell you about Airbnb or Uber or the new version iPhone before you have even heard of the company or the product. The...
