by admin | Feb 23, 2017 | Articles, Marketing
Cold calling sucks. Let’s face it, as professionals we think it’s beneath us to pick up the phone and cold call a prospect. The alternative however is worse: waiting for the phone to ring or, even worse still, is the referred prospect whose first question is “What’s...
by admin | Dec 7, 2016 | Articles, Marketing
Business owners hate the ‘paperwork’ of the business; increasingly software solutions, especially SAAS platforms, are cutting a swathe through the paperwork of SMBs. No software solution, however, can address the individual business owner’s challenges especially when...
by admin | Nov 24, 2016 | Articles, Marketing
Work as we know it, is changing. Think about the gig economy – the on-demand, mobile workforce leveraged by the likes of Uber – which is attracting armies of ‘workers’. For many it’s a dream job: when you want to work, you simply turn on your smartphone, accept the...
by admin | Nov 17, 2016 | Articles, Marketing
Is the ‘ideal’ client a myth? Or can I really work towards building my practice on the goal of winning ideal clients? A firm built around ideal clients can really make a difference to your income; they are also people who you love to work with. These are smart,...
by admin | Nov 10, 2016 | Articles, Marketing
Digitisation of our daily lives is now de rigeur. And – mostly – we are better off for it. Even the low-tech tradie is all over technology, using mobile technologies, data-driven marketing and a whole range of web-based platforms to enhance their work practices and...
by admin | Oct 27, 2016 | Articles, Marketing
When technology hits an industry and disrupts existing business models there are winners and losers. Business operators who fail to respond will flounder; early adopters do well but the big winners are consumers – the buyers. Think Uber, where taxi fares and...
