by admin | May 16, 2018 | Articles, Marketing
Accounting and bookkeeping professionals as well as lawyers have great difficulty identifying themselves as sales people. “It’s not professional to sell to your client” is a constant refrain. Yet, in the real world new customers and clients need to be ‘sold’ on using...
by admin | Apr 17, 2018 | Articles, Marketing
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by breaking down production processes into many small tasks, performed by...
by admin | Feb 28, 2018 | Articles, Marketing
As digital transformation takes over the world, accounting, bookkeeping service providers everywhere need to change to survive, developing new capabilities that can drive competitiveness and growth. But what does this really involve and how do you succeed? Sole...
by admin | Feb 8, 2018 | Articles, Marketing
Disruption is everywhere. Some of its good – think of Uber eats, shopping around for a hotel deal, news fees onto the smart phone, Netflix bringing you the latest movies into your living room. Some of it not so good: the list is getting longer and so is the anxiety...
by admin | Jan 18, 2018 | Articles, Marketing
Rather than business-as-usual, 2018 is going to see a flight, not to safety, but potentially, to a more fertile land for software providers: the land of the gig economy. This is where the growth is in our broader economy – Uber drivers, food service delivery like...
by admin | Nov 28, 2017 | Articles, Marketing
Be wary of straight line projections for your firm or business as there is seldom a straight line to success. Consider for example start-up founders who, when facing a potential funder, make projections (often) based on an unrealistic percentage growth each year. The...
