by admin | Jun 24, 2015 | Articles, Marketing
You know which clients you want to service but are ALL your clients worth serving? It makes a lot of sense in professional firms and business to keep your clients and to create ‘lifetime’ clients. But it may pay to narrow your target market or niche – i.e. the clients...
by admin | Jun 8, 2015 | Articles, Marketing
That’s the famous quote by Oasis songwriter Noel Gallagher which could well describe a future bookkeeper without the skills for a ‘new’ future. Bookkeepers and accounting technicians may not be made irrelevant by robots and sophisticated accounting software packs but...
by admin | May 28, 2015 | Articles, Marketing
Sam Leon knows about selling. He cut his teeth in insurance and now runs an online magazine MANSAM. He says selling is the one skill that professionals such as bookkeepers and accountants are sorely lacking. He also says that most sales techniques don’t work. “No...
by admin | May 14, 2015 | Articles, Marketing
“Do you want French fries with that?” is, famously, the question asked by MacDonald’s sales staff. Not many bookkeepers would even contemplate asking a similar question. Accounting software vendors on the other hand, have perfected the art of offering a virtual...
by admin | Mar 26, 2015 | Articles, Marketing
We’ve always been a strong advocate of standing in the shoes of the customer and, sometimes, it can be a very painful exercise. You know the line, “Walk a mile in my shoes”. Consider a bookkeeper’s story about a client, Jemma, a baker producing artisan bread. Jemma...
by admin | Mar 25, 2015 | Articles, Marketing
In recent years we have seen a shift of focus within the bookkeeping and accounting industry. The words “cloud” and “virtual” have become buzz words, and more and more bookkeeping professionals have been looking to use technology as a way to make their firms more...
