by admin | Nov 11, 2015 | Articles, Marketing, Members Forum
Buying services is not like buying stuff and loading up the shopping trolley. Think of it this way: if what you offer can be obtained from anyone, you are competing against everyone. You won’t stand out from the crowd. Most bookkeeping service businesses are...
by admin | Oct 14, 2015 | Articles, Marketing
What can we learn from the ubiquitous presence of accounting software providers? For sure there are some very deep pockets funding the extensive advertising and media presence of the major vendors, yet there are lessons that apply to each and every professional...
by admin | Sep 30, 2015 | Articles, Marketing
Who is the elephant in the room of accounting technicians and bookkeepers? It’s not the cloud-based accounting software suppliers who are aggressively marketing to all sectors of business (after all, it is the bookkeepers who can help make their products and services...
by admin | Sep 22, 2015 | Articles, Marketing
Whether you’re a sole practitioner or running a business, there is always room to improve but can you realistically aspire to be best in class? In our view: a resounding yes! So, what are the elements that make you stand out from the crowd? We believe the ‘three P’s’...
by admin | Aug 19, 2015 | Articles, Marketing
Haggling is good. Haggling can work. In some cultures an absence of haggling is considered rude, offensive (“you are not taking me seriously”). The challenge for accounting and bookkeeping professionals is that they don’t consider it as ‘professional.’ What could be...
by admin | Aug 12, 2015 | Admin, Articles, Marketing
What does an enterprising bookkeeping and accounting professional look like today? Busy? Multitasking? Yes. But more important is that they are customer-focused. Intuitively we all know what this means; at a more pragmatic level it means asking yourself some tough...
