It’s a pure myth that there exists a market price for bookkeeping services and that you need to accept it. Your challenge is that most business owners are highly price sensitive when it comes to having their accounts produced, for one simple reason: they don’t see much value in them. So, call these your ‘core services’ and deliver them with minimal effort. At the same time add services that provide a perceived value. Where to start?
The Myth that keeps on living
